Ben Cotton

Ben Cotton is the Director of Enablement at PitchBook Data, founding member of Sales Enablement PRO and Revenue Enablement Society, and a blogger at Ben-Cotton.com. His previous positions at Google, Automation Anywhere, and HubSpot have given him significant experience in global enablement, marketing, and GTM strategies. He regularly speaks on those topics at international industry events, and his specialized knowledge positions him to bridge the gap between sales strategy and execution and provides him with a comprehensive toolkit for enhancing sales effectiveness and driving measurable results. Ben earned a BA in Public Relations from Leeds Beckett University and is certified as a Cloud Digital Leader (Google), Google Analytics (Google), Inbound Marketing (HubSpot), MEDDIC (MEDDIC Academy), and MAD//Masters (Rory Sutherland).